Best finance influencer Instagram accounts to follow

Key Takeaways

• Top Picks for 2025: The list features Go Fund Yourself, Clare Seal, Pennies to Pounds, Beth Snow, and Saving Money Bish.
• Diverse Financial Topics: These influencers cover everything from investing and mortgage myths to debt management and neurodivergent finance.
• Accessible Education: Most accounts focus on breaking down complex jargon into actionable advice for younger generations and everyday savers.
• Real-Life Transparency: Creators like Beth Snow and Demi Jackson-Fortey share personal budget diaries and cost-of-living tips.

Looking for even more inspiration? International voices such as Her First £100k (money expert Tori Dunlap) and Humphrey Talks also share clear, down-to-earth advice worth adding to your feed.

1. Go Fund Yourself (@gofundyourself)

• Handle: @gofundyourself
• Best for: Investing basics, mortgage myths, and financial jargon-busting.
• Key Creator: Alice Tapper

Go Fund Yourself is run by financial expert @alicetapper, and it's an excellent resource for anyone looking to improve their financial literacy. Alice breaks down complex financial concepts into clear, understandable terms, with her breakdown of investing, how to make your money go further, and debunking mortgage myths.

Alongside all this, her account aims to educate and gives her followers access to insights that build confidence around money. The account also features clear, well-organised content with practical tips for managing your money more effectively.

2. Clare Seal (@clareseal)

• Handle: @clareseal
• Best for: Finance and wellbeing, unconventional savings tips, and managing money with ADHD.
• Key Creator: Clare Seal

Formerly known as @myfrugalyear, Clare Seal runs a great account looking at finance and wellbeing. Born from her own personal mission to improve her relationship with money, Clare covers everything finance-related, from unconventional savings tips to how to manage your money with ADHD.

Having open conversations about money can be difficult, but Clare has developed a great online community where sensitive financial topics are discussed openly and without judgment. 

3. Pennies to Pounds (@penniestopoundspod)

• Handle: @penniestopoundspod
• Best for: Savings myths, payslip basics, and money fundamentals for younger audiences.
• Key Creator: Kia Commodore

Newham-born Kia Commodore is here to dispel savings myths and simplify difficult financial jargon. Her content covers:

• Comparing the best savings accounts
• Financial literacy podcast clips
• Practical guides on how to read a payslip
• Basics of money for younger generations

Her podcast is available on all streaming platforms.

4. Beth Snow (@bethsbudgetdiary)

• Handle: @bethsbudgetdiary
• Best for: Budget diaries, everyday saving motivation, and real-life spending breakdowns.
• Key Creator: Beth Snow

Self-described "Chartered Accountant girly" (and Creative Winner in the Finfluencer Awards 2024), Beth Snow is on a journey to make life budget-friendly! Beth shares detailed insights into her everyday financial decisions, from how much her DIY home renovation projects are costing her, to what she paid for her upcoming holiday to Ibiza!

Beth's honest account of her financial journey is a real inspiration to the everyday saver. Her budget diary is particularly helpful for anyone looking to track their own spending.

5. Saving Money Bish (@savingmoneybish)

• Handle: @savingmoneybish
• Best for: Budgeting, avoiding impulse buying, and cost of living support.
• Key Creator: Demi Jackson-Fortey

Finance creator Demi Jackson-Fortey offers practical advice for managing your spending effectively. Her videos tackle a lot of current issues - from impulse buying (and how to avoid it) to the current cost of living crisis in the UK.

By providing her own monthly budget and showing how her emergency fund is going, Demi's transparent approach to budgeting helps normalise conversations about financial challenges and provides actionable strategies for managing them.

Frequently asked questions

What is a finance influencer?

A finance influencer is someone who shares simple tips on budgeting, saving, and investing with followers on social media. Most are not licensed advisers, so their posts are educational, not personal advice.

How can following finance influencers on Instagram help me manage my money?

Finfluencers turn complex ideas - such as compound interest or budgeting methods - into quick, visual tips. Learning in small doses can make it easier to build good money habits, compare saving tools, and stay motivated while working toward goals like a first-home deposit.

Are finance influencers regulated in the UK?

Yes. If a post gives financial advice or promotes a product, it must follow Financial Conduct Authority (FCA) rules. Influencers must mark paid content clearly and should not recommend specific products unless they are FCA-authorised.

What should I check before acting on money tips I see on Instagram?

Make sure the advice fits your goals and risk level. Check the creator’s sources, confirm figures on trusted sites, and talk to an FCA-regulated adviser for big decisions like picking a mortgage.

How do finance influencers earn money from their Instagram accounts?

They usually earn through sponsored posts, affiliate links, and selling their own courses or books. UK rules require them to label paid content - look for tags like “Ad” or “Sponsored” to know when a brand is involved.